Laura Mingail

Laura Mingail founded Archetypes & Effects to help to bring stories to life that impact audiences and industries. She applies insight into storytelling, consumers, new technologies and magic to support content creators across immersive, film, TV and gaming industries with product, marketing and communications strategy.

Laura also focuses on the creation and monetization of emerging forms of storytelling and technologies in her talks, media contributions and articles. She is an invited speaker and member of the jury at leading events and festivals, such as AI World Forum (Canada), Augmented World Expo (USA), Guanajuato International Film Festival (Mexico), Series Mania (France), SXSW (USA), Tribeca Festival (USA), and World VR Forum (Switzerland). Additionally, she contributes to the evolution of the marketing and entertainment industries as an Advisory Board Member for SXSW.