Selection Criteria

Each application will be assessed according to the following primary criteria:

1. Market: Characteristics of the market and/or market need that the business serves or will serve.  
2. Content / Product / Service: The specifics and quality/potential of the content, product, or service. 
3. Business Model: Scalability, revenue/profit potential, and innovation. How revenues will be achieved and profits earned. This program seeks to assist businesses that do not currently have the existing infrastructure and working capital to ensure long-term sustainability in their field, and which have the potential to grow nationally and globally. 
4. Management: An assessment of the entrepreneur(s) and team (track record and industry experience). 
5. Finances: Historical/projected revenues as well as financing history and objectives.