COHORT 2 PARTICIPANT

Sarah Juma is the founder and CEO of StyleID - a mobile app that identifies items worn and seen on screen.

As a serial entrepreneur and champion for diversity and inclusion, while developing StyleID, a mobile app that identifies items worn and seen on screen, she discovered a severe lack of programs, mentors and supports that took into account her unique perspective as a woman of color.

In true entrepreneurial fashion, Sarah launched the not-for-profit Innovate Inclusion to advocate for the economic success of tech talent and entrepreneurs from underrepresented communities.

Sarah was awarded a BA in Human Resources with distinction from the University of Waterloo. Additionally, she received a diploma in entertainment management prior to leading the international marketing team for Canada’s largest independent record label.

With a home base within the Communitech Datahub in Waterloo, Sarah has participated in Fierce Founders, Joe Fresh Centre, & Google4Entrepreneurs. Additionally, she led her team to win the 2017 DX3 Retail Challenge Contest and were invited to Google London for an exclusive fashion tech program. In 2019, Sarah was awarded as one of Canada’s top 25 Women of Influence.