COHORT 1 PARTICIPANT

With over 19 years of experience in the industry, Lena is a founding partner at Play Management Inc. Established in 2006 alongside Vickie Petronio and Trina Allen, Play has come to be recognized as one of the premiere talent management companies in Canada. With offices in Vancouver, Toronto, and Atlanta, Lena has had an integral part in the growth, strategy and direction of the company, whilst concurrently servicing her roster of on-camera talent and directors. With relationships on both sides of the border with broadcasters, networks, studios, and the top agencies and management companies, Lena takes great pride in her work, whether it be developing young talent, or working with established, award-winning performers. She is recognized for her attention to detail, curated approach, and is always proud to be a contributing factor in her client’s accomplishments.
Although her primary focus is in talent management, Lena has become actively involved in the literary and production aspect of the business. She has operated in the capacity of producer on various short films, and factual based projects, and loves supporting her clients in their creative endeavours when it comes to developing content.
Lena sat on the board for Women in Film and Television Vancouver for two years, and was recently on an advisory committee for the Whistler Film Festival in 2018. She is currently a mentor with the Greater Vancouver Board of Trade.